What style of argument works best to increase urgency around climate policy: guilt, fear, excitement, agency, or realism?
Environment
Would people rather have complete privacy or seamless lives?
Technology
Do people feel that they can be replaced by technology?
Technology
How likely are people to believe that they understand AI?
Technology
What problems do people wish technology could solve?
Technology
Do people feel more connected to each other because of technology?
Technology
Who do people feel is responsible for the content people view online?
Technology
How would people say the world has changed in the last 3 months?
Culture
What is misunderstood about young people today?
Culture
Where do people go for intellectual inspiration?
Culture
What do people think is the punk movement of the 2020s?
Culture
What media do people you know consume?
Culture
What do people prioritise appearance-wise when they leave the house?
Culture
What do you people think we’ll remember about our current values in 50 years?
Culture
How likely is it that people believe censorship can do good?
Culture
Do people generally feel like they're getting smarter and better informed?
Culture
How do people feel the world has changed for the better during their lifetime?
Economics
How likely is it that people see taxes as an investment in society?
Economics
Reading their bank statement, what do people currently feel?
Economics
How likely are people to want to work for other reasons than money?
Economics
Where would people give $100,000 to a public service?
Economics
What proportion of people you know are better off now than 5 years ago?
Economics
Do people's values ever change?
Politics
What do people feel should be the core values of a politician?
Politics
What platform should a politician run on to win the next election?
Politics
What does the media focus on that people don't care about?
Politics
Who most influences politics, the media, politicians or voters?
Politics
How likely are people to feel that their political leaning is their identity?
Politics
"Early Studies spent weeks getting to the right question, and then seconds later we had the right answer."
Dan Murray-Serter
,HEIGHTS
Do people feel like their lives change depending on who is in power?
Politics
Who do people feel have taken responsibility for climate change: government, corporations, individuals, the media?
Environment
How many of the people you know worry about their health?
Health
Is health a societal or an individual responsibility?
Health
How likely are people to prioritise mental health over physical health?
Health
How do people who could live healthily but don't feel?
Health
Do people generally feel responsible for the world they leave behind?
Environment
Is managing health a time, prioritisation or a financial challenge?
Health
What proportion of people dressed for the gym exercise?
Health
If people could only have one, what would they choose: physical, mental or financial health?
Health
What style of argument works best to increase urgency around climate policy: guilt, fear, excitement, agency, or realism?
Environment
What do people feel about the future: excitement, worry, apathy, energy or dread?
Environment
Do people feel they're doing enough individually to tackle the climate crisis?
Environment
How likely are people to do the right thing?
Economics
How likely are people to contemplate their existence?
Culture
How likely are people to want to live somewhere else?
Economics
How likely are people to feel that life is a gift?
Culture
How likely are we to believe that our lives are the result of our actions?
Culture
How likely are people to have a good relationship with their parents?
Culture
How likely are people to join the army if their country is attacked?
Culture
How likely are people to save what they can for the future?
Economics
How likely are people to always act in their self-interest?
Environment
How likely are people to have long-term life goals?
Culture
How likely are billionaires to be smarter than other people?
Culture
How likely are people to dislike their boss?
Economics
How likely are people to be fulfilled at work?
Economics
"It's like making a 5-year-old your CEO, they won't stop asking why until they truly understand a challenge."
Ben Ruddy
,Climeta
How likely are people to worry about the future?
Politics
How likely are people to enjoy physical exercise?
Health
How likely are people to have mental health challenges?
Health
How likely are people to be bored when they're alone?
Health
How likely are people to not want to work if they didn't have to?
Economics
How likely are people to buy things they don't need to justify working hard?
Economics
How likely are people to dress to fit in with a group they want to belong to?
Culture
How likely are people to do anything for someone they love?
Culture
How likely are people to assume the best in others?
Culture
How likely are people to be good parents?
Politics
How likely are people to be proud of themselves?
Culture
How likely are people to look forward to retirement?
Economics
How likely are people to think that everything will be ok in the end?
Culture
How likely are people to be scared of dying?
Culture
How likely are people to believe that democracy creates the best societies?
Politics
How likely are people to believe that some people are inherently evil?
Culture
How likely are people to believe that free speech is a fundamental right?
Politics
How likely are people to believe anyone can succeed with hard work?
Politics
How likely are people to believe that geniuses exist?
Politics
"It's like boarding a submarine going down in the subconscious, you find out things about your consumers but mainly about yourself."
Harry Wheeler
,YouTube
How likely are people to agree that capitalism is the least bad option?
Politics
How likely are people to believe that politicians are unselfish?
Politics
How likely are people to believe that their actions are consequential to the world?
Economics
Coming soon.
How likely are people to think they are important?
Politics
How likely are people to believe in life after death?
Culture
How likely are people to believe in soulmates?
Behaviour
How likely are people to believe they're more handsome than they are?
Behaviour
How likely are people to believe you can't explain why we exist with science?
Culture
How likely are people to believe no one else can do what they do for work?
Technology
How likely are people to believe they can change the world?
Politics
How likely are people to help themselves before helping others?
Environment
How likely are people to feel like they have unrealised potential?
Economics
How likely are people to believe the world will end before 2250?
Politics
How likely are people to know what they will do in a situation that hasn't happened?
Behaviour
